Sunday, January 20, 2008

Ernesto Soy Lube for Bikes

Ernesto is trying to build name recognition with a soy-based bike lube. It’s biodegradable, and you can even send the empty bottle back when it’s gone to get it refilled.

If you’re looking to lower the environmental footprint of your bike, this might be the only way to increase your righteousness while winding a cargo bike through streets crowded with SUVs.

A 4oz bottle of Ernesto Lube is only $6.