Google Making Good

Google launched a major news announcement today. Three Leaf Cards.com found the thread on Joel Makower’s blog, two steps forward.

Here is the “GoogleGram” 9-12-07)

We realize that this type of open call for proposals is not the usual model for investment, but we wanted to use a process that was open to new ideas and new entrants. Part of our goal is to get as many people as possible to work on solutions to our vehicle emissions challenges. We welcome and expect to receive submissions from a wide variety of companies -- from cutting edge battery technologies to innovative service businesses - and from companies of all sizes. We also encourage participants from all over the world to submit proposals. This is a global challenge, and it will take all of us to solve it.

The move is a fantastic example of a company utilizing its resources and strength in online reach to create positive change.