Friday, February 8, 2008

Patagonia Walks the Talk with Freedom to Roam Initiative

Patagonia is one of our favorite companies.
1. They have AMAZING outdoor products that we use when we are shooting photos for our online greeting cards
2. They are a socially responsible company (Three Leaf Cards is a member of 1% for the Planet)
3. They are an environmentally active company.

They have an initivate called Freedom to Roam that is dedicated to establishing migration wildways for animals between protected areas. Patagonia’s partners in Freedom to Roam include other companies, conservation organizations and recreation groups.

I got this email from Patagonia that explains the purpose and passion:
"Climate change threatens to drive more than a million land species to extinction, according to the Extinction Risk from Climate Change study. Habitats for mammals, birds, reptiles, frogs, and butterflies will become warmer. If these species remain trapped in warming habitats due to human development, one-quarter of them could disappear by the end of this century.

Providing species (like this grizzly) with greater freedom to roam between shifting habitats can do much to support their survival. In North America, this means protecting and restoring wildlife corridors along the Pacific Crest, the Continental Divide, the Appalachians, and several other smaller, but equally important, locales.

Freedom to Roam is a partnership of conservation organizations, recreation groups and corporations dedicated to establishing migration corridors between protected areas."

Learn more about the Freedom to Roam partnership and SUPPORT COMPANIES that CARE!

You can vote with your wallets conscious spenders!!

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